1. Understanding the TAM:

• Total Addressable Market (TAM): The global media and entertainment agency market is estimated at $335 billion.
• Geographic Focus:
  • The UK and US together account for 76% of this market: TAM (UK & US) = 76% * $335Bn = 254.6 billion USD

2. Number of Agencies in Target Regions:

• UK: There are over 17,000 media agencies in the UK.
• US: There are approximately 54,000 media agencies in the US.
  • Total Agencies in the UK and US: Total Agencies = 17,000 + 54,000 = 71,000 Agencies

3. Calculating Average Revenue per Agency:

• Based on UK data Average Revenue per Agency = £35 billion / 17,000 agencies = £2.06 million Turnover per agency (Conservative)
• Assuming a similar average revenue for US agencies: Total Revenue for UK + US Agencies ≈ 71,000×£2.06 million ≈ £146.3 billion
• Converting to USD (assuming an exchange rate of 1.3): Total Revenue ≈ 146.3 × 1.3 = 190.2 billion USD

4. Estimating the SAM:

• Target Market Focus: Let's assume MONET can realistically target 40-60% of this revenue segment due to our specific offering in tech-driven financing, campaign management, and back-office. Taking a conservative approach with 50% penetration:
• SAM= 50% × 190.2 billion USD ≈ 95.1 billion USD

Conclusion:

A reasonable estimate for MONET’s Serviceable Available Market (SAM) is around $95.1 billion. This SAM represents the revenue potential from media and entertainment agencies in the UK and US that align with MONET’s capabilities in financial operations, campaign management, and tech-driven financing solutions. This refined calculation better illustrates the significant market opportunity that MONET can tap into.