TAM SAM SOM Analysis (downloadable content)
MONET have identified a potential $249bn TAM, a $58bn SAM, and a $21bn go-to-market focus. Over the next 3 years MONET believes they can service a SOM worth $165m.
Goldman Sachs Equity Research desk recently released a report stating that the creator economy is worth £250B and on track to be a £480B economy by 2027.
Goldman Sach Research Creator Economy Apr 23.pdf
Within this, MONET is initially targeting the $21bn brand content (influencer) industry. According to the IMH, there are currently 18,900 agencies and platforms offering branded content marketing services globally with the market's value growing at 26% YoY. Additionally, we have conducted our own research by scrapping LinkedIn and Zoominfo to find all relevant potential customers in the brand content industry - finding over 20,000 potential customers (platforms and agencies).
Looking into adjacent economies, MONET are also looking to seize opportunities across affiliate marketing platforms (which MONET estimates to be worth approximately $19bn), model agency ($20bn), creator monetisation platforms ($87bn), and other digital labour platforms ($4bn).
We are already in discussions with other gig/flexible work platforms outside of our focus.
There are currently other fintechs in the creator economy, but MONET believes that their proposition differs on multiple levels, including through their integration into existing networks by embedding with Platforms and agency payment flows. MONET is confident that they are already building defensive moats that will make them the category leader in this growing sector.